A meeting today with a potential client for some online marketing work (more of which, hopefully in the coming weeks) made me think about the real change that the Internet has made to the way that we do business. After discussing how much a website cost the client, the comparison to the alternatives, is massive.
Many companies, be they hotels or manufacturing companies or whatever the industry, do not balk at paying £10,000 for new machinery, or £50,000 to have a complete shop refit, it's a necessary evil. Yet many companies wouldn't contemplate spending a similar or even bigger amount on their website with a reputable web design company? Obviously this is not always the case, and many companies spend vast somes on money, not only on web design but increasingly on online marketing.
So what stops business owners from spending on their online presence, when they're more than happy to spend big on bricks and mortar? I might seem obvious but it's the tangibility (is that a word) of the bricks and mortar. You can see that you've spent money on something that you can hold. But a website? There are still many misconceptions about what works online and what doesn't and how to build a website which ranks well on search engines. The fact that you can't 'touch' it just adds to the issue.
As time ticks and more people go online, and spend money online, the role the web design company plays in making or breaking all types of business, is only going to increase. It is therefore important that companies understand more about online activities and are better informed when choosing their web designers.
P.S. I mentioned about Etsy recently. Turns out that they're getting one million visitors a month and are looking to improve their service with additional funding from VC's.
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