Google Adwords shows competitors performances

Google has recently announced a new “Analyze competition” feature onto the side panel, under Opportunities within Google Adwords. At the moment the feature is limited to the UK, however, it is soon to be rolled out further. This tool allows you to see how you are performing in comparison to your competitors, as suggested by the name.
You will be able to see how you are performing compared to other advertisers in the same category. It uses categories from your products to your services keywords to give a perspective on how well your competitors are doing in each category. The data shown is refreshed every 2 weeks, so that data shown is always up to date.


The tool will allow you to see whether you are performing above, below or on par with your competitors. All the data displayed is anonymous as the data is aggregated and averaged, so you will not be able to compare individual activities. The data will be shown in a simple bar graph of your individual performance compared to the average performance of competitors. Hovering over the data in the 'Competitive Range' column will enable to view more details such as the size of your competitive range, the mean performance levels. Adwords will never reveal information about the advertiser’s identity

Added Value
By being able to see competitors performance it can show you exactly what you need to change to be more efficient, is exactly what ‘Analyze Competition’ offers. By seeing how your competitors are doing it can give you that little extra motivation to change your keywords choice and review their budgets to ensure that you are on top.

Key Benefits
There are many advantages to having some competitive data on the Adwords tool. The feature can help you to understand if your performance is up to the same standard of other advertisers in the same categories. By doing this it also point out where your performance can be improved through optimization changes. Finally, the feature allows you to explore new opportunities to grow your account, therefore becoming more competitive in your market.

Alternatives to Analyze Competitors
An alternative to Google Adwords Analyze competitors feature is called SpyFu. This alternative has two main features. One allows you to see what traffic keywords are getting and the other, more importantly, shows what keywords your competitors are going after. This allows you to see which keywords are likely to perform well.


Summary
This new ‘Analyze competitors’ feature on Adwords now gives you a unique way of viewing your advertising ecosystem. It predominantly allows you to make more optimized decisions based on your market performance. This is yet another piece of information which will allow you to focus your keywords further.
To make the most out of the ‘Analyze Competitors’ feature you can click on the ‘Explore Ideas’ button to see some automated ideas for your campaign. By using the ‘Analyze Competitors’ feature you will be able to easily analyze against your competitors enabling you to focus on aspects of your campaign that need improving. Just like other aspects under the Opportunities tab, ‘Analyze Competition’ will uncover new ways for you to improve your Adwords performance.