How to Get yourself Listed on Bing

Everyone is well aware of the global giant that is Google and for 89.2% in the UK it is the only search engine you use. However there have been some recent changes to the UK market share for search engines. Google has recently seen a drop to their UK market share from 90.8% to 89.2% within one month (January to February 2010). Although this seems like only a small decrease, it is the equivalent to Ask.com’s market share and bigger than that of AOL.

With this decrease it was Yahoo and Bing which benefitted, Bing now reaching a market share of 3.8%. Although this is a small market share it still shows great opportunity for online marketers and the need to work on good rankings on all three search engines in order to reach the maximum amount of people.


Local listings seem to be one of the best ways to achieve good rankings as both Google and Bing use a similar map set up as the top hit for most location business searches.



There has been some confusion in the best way to achieve a local listing on Bing as they currently have a local business centre, very similar to Google’s, however this is only for US websites. Bing were previously using information for their local listings generated by Multi Map, however this has now been replaced with a brand new service. My 118 Information is now working in partnership with Bing to provide both precise and relevant information for Bing’s local listing results.

In order to create a Bing local listing for your business you should firstly log on to their search page to find your business address.


Once you have located it on the map, My 118 information will ask for your business details and the contact number for the ‘Senior Decision Maker’. From the information provided, My 118 Information will then call your business to verify the information provided in person and voila – you will have a nice shiny local listing on Bing!

There are a few teething problems with the system and it may take up to 2 weeks for the verification call, however it is worth taking a bit of time over this in order to have your business listed on the map ranking number one. We experienced a big delay in getting our listing activated and had to reapply for our application several times before we started to show up!