Top three free Twitter tools for brand reputation management

Twitter claim that their users generate 65 million Tweets a day. That’s a lot of conversations happening, and some of these could be discussing your brand, looking for the service you offer and talking about your products. 

We’ve had a look at many tools which can be used to monitor brands and phrases on Twitter over the last few months. We’ve listed below what we think are some of the most effective and simple to use tools that that brands can e to monitor conversations related to their brand and product names

Twitter Search

One of the easiest ways to monitor a particular keyword, brand or product name is to conduct a search at Twitter Search. By clicking on the RSS feed for that search query (which is located at the very top of the right sidebar) and add it to your RSS reader you can easily keep track of any keywords, brand name or service that you are interested in almost as fast as they are mentioned on Twitter, as any mention of that keyword or phrase will display directly in your RSS reader instantly! Set up multiple searches and you’ll be off!

Monitter

Monitter lets you “monitter” the Twitter world for a set of keywords and watch what people are saying in real time. Just type three words into the three search boxes displayed on the site’s home page (where it says ‘monitter’ now) and within seconds you’ll start seeing relevant tweets streaming live.

This is a really useful tool to track what people are saying about keywords specific to your brand. You can also specify which location you are interested in. I searched for people tweeting about web design, SEO and online marketing within 50 miles of our Bournemouth office. Within a couple of seconds a tweet came up from someone looking for an SEO specialist, I checked his profile and saw he was in Bournemouth, so then sent a direct tweet to inviting him to give us a call. One possible bit of new business right there!

Twitter Analyzer

Twitter Analyzer is by far the best Twitter App seen in a long while for providing details about your activity on Twitter. It is incredibly comprehensive and shows data on almost everything, including who you follow, who re-tweets your messages, what you’re talking about, how quickly your Twitter network has grown since you’ve been involved, the geographic location of your followers, the volume of your followers who are online at different times of the day, etc.

And don’t forget, you can also find out a huge amount of information about the ins and outs of your competitor’s Twitter accounts as well!

Monitoring your online reputation is incredibly important. These tools allow you to find out who is saying what about your brand as well as how effectively you are managing your Twitter presence. Twitter is a great way for small businesses to strike up conversations with customers and future customers, if you have any success stories yourself or know of any Twitter tools that need to be mentioned, get involved and leave me a comment.