Responsive web design is a solution that deals with the ever changing technology hardware that consumers are using to access the internet.
It has become a necessary aspect of the design and build of websites in 2012 because it is vital to ensure your website is as usable on every browser size and every mobile device on the marketplace.
It has been forecast that by the end of 2015, more users will connect via mobile devices to the internet than PC’s which just shows the speed at which this change is moving.
Smartphone sales have already surpassed PC sales, which gives us a clear indication with regards to where the market is going.
Changing the web
In short, a responsive website is a web build that adjusts itself according to the screen resolution of the device you are accessing it from.
Seems simple, but it has in actual fact been a difficult thing to implement.
Let’s show you how it works. One excellent site that has implemented responsive web design is http://foodsense.is/
When looking at it, note how it automatically adjusts the content when you resize your browser.
This technology is exactly what is needed in the current digital climate and is the future of web design.
Joel Draper, technical web design expert at Adido says:
“A responsive website is the way forward and will benefit our many clients considerably. Having a site that is optimised to show the most important content, no matter if is accessed from a mobile phone, iPad or PC, is vital and means that potential customers on the move can find the information they need quickly and easily”.
“I think that by the end of 2012, responsive websites will be standard because of the increasing popularity of mobile devices”.
Other aspects of responsive websites
As well as making your site more friendly to many types of devices, your content – arguably the most important thing on your site – is also adjusted with the general layout of the page so that it reads well no matter what the size of your browser is.
This content – as stated on Trentwalton.comnow fits “its container”.
We can’t help but add a water metaphor here when we say that web content now has the potential to be like a fluidic substance. The particle structure of water enables it to adapt to fit its container and content on responsive web sites is designed to do this in a similar way.
Like water, we suspect responsive web design may not make all content fit its container and there are still issues relating to HTML/CSS compatibility with browsers.
However, with these problems ironed out, we can see that – with the technology refined – responsive web design can really help your business by making your content readable and engaging, no matter where it is accessed from.
Find out more about responsive web design and what we can offer your business by going to http://www.adido-digital.co.uk/services/creative/fully-responsive-web-design.aspx
Becki Woods
Becki Woods is a Digital Media Junior Account Manager at Adido and has been with the agency since 2010. Her passions include managing strategies for her growing number of clients, copywriting across many digital platforms and researching new industry trends. She's also partial to the odd bit of singing...
