As you might know, we’ve recently written a White Paper on mobile marketing and why your site and marketing campaign needs to be optimised for the ever-growing amount of mobile users.
You can access this excellent document here.
Did you know that smartphone internet connections are predicted to exceed those by desktop computers by 2014? If you didn’t know that then you’re in very good company.
Mobile marketing is hot property and it has never been more important to make sure that your site and the marketing of your site is catered for mobile users as well as people who find you with a laptop, tablet device or PC.
A massive 32% of adult users connect to the internet through their mobile phones, most of these are under 34 and social networking is the most popular activity by smartphone users by far.
However, more and more people are using their mobile phones to order pizzas, buy clothes and even pay their bills.
This is why you need to be on the ball and make sure your site is mobile friendly.
Adapting your site to mobile users
The most important thing to have in order for your site to remain current and relevant as technologies change and persify is a fully responsive website.
Yes you need your site to look great on a desktop PC of laptop, but as we’ve said above, more and more people are accessing YOUR site using mobile phones and tablet devices.
So what is a fully responsive website?
Stanford University defines a responsive website as:
“A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices”
A responsive site adjusts to the device it has been accessed from – see below:
The image above shows the differing appearance of the Postgoldforcash.com site when accessed from desktop and mobile devices.
Key points to consider when building a responsive website
Don’t worry if your site looks different
The screen size is so different that getting all of the main information onto a mobile site may involve a dramatic redesign of the page.
As long as it is on brand, it’s fine if your site looks very different to its desktop orientated counterpart. In fact, this is normal.
Consider touchscreen users
Most people find it annoying when buttons are too close to each other or two small to use properly. With touchscreen users (the vast majority of the smartphone using population), it’s important that the buttons aren’t too close together for large fingers!
Speed is even more important
Mobile users are even more impatient than desktop users and the vast majority (around 74%) will abandon a site within five seconds if it hasn’t loaded.
A surefire way to increase the speed of your site is to ensure it isn’t loaded with lots of graphics as these will slow down loading times.
If your site is not optimised for mobile phones
Find out more about mobile marketing – including how to optimise your advertising for mobile devices – by accessing our excellent white paper now.
Alternatively, please call one of our talented team on 0845 260 2343 to see how we may be able to help you.
Becki Woods
Becki Woods is a Digital Media Junior Account Manager at Adido and has been with the agency since 2010. Her passions include managing strategies for her growing number of clients, copywriting across many digital platforms and researching new industry trends. She's also partial to the odd bit of singing...
