…Pay Per Click (PPC) advertising can be an effective short term online marketing strategy for managers who are desperate for their websites to be found on search engines quickly. However, small businesses with micro or small budgets often find themselves competing with big rivals, who have more resources and budget to spend online. SMEs have to utilise their resources intelligently and often they do not as they try to cut corners and do things t…
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Mind the Gap – How short term compromise can lead to long term losses
Often clients will compromise on design or development due to budget restraints.While this is reasonable (none of us have bottomless wallets), it can often lead to long term costs that will have client and developer alike banging their heads in frustration. Early on, the cost of creating a website can seem intimidating.You take a look at your budget and decide to compromise on quality in the short term.You can always fix it later, right?Wrong.Y…
Google Product Listing Ads – On a Need to know basis only
…products shown in Google Shopping will be ads and therefore you either pay to play or don’t play at all. This does mean that if you wish to continue using Google Shopping, you will now need to allocate some of your marketing budget to this avenue to ensure you maximise its potential. Google Shopping in essence will still exist as a search tool but all of the products listed will be paying to be shown. This is both for the Google Shopping page an…
12 (+1) tips for ecommerce websites this Christmas
Although Christmas may still seem a while off, the days are now getting shorter and if you are an online retailer, it’s time to start getting your online strategy finalised to ensure that you make the most of the busy season. Here are our top tips for online success this Christmas. Please note, this is not an ordered list! It is a good idea to consult with someone before initiating our recommendations to ensure your budget is maximised! 1…
When is the best time to invest in SEO?
…fixing the problems? Well, the easy answer is always NOW. If you can fix things with your website to help improve your ranking now then it is only going to work in your favour. However, this isn’t always possible due to budgets, resources and skills. If these are in short supply then a more considered approach will be needed. Rather than spending on SEO when budget is available it makes sense to time a good SEO campaign with your searchers….
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