…positions on a mobile device (the importance of which is discussed here), Google has also started to consider an advertiser’s mobile compatibility in determining quality score. For those that don’t know, quality score is the label given to a collection of metrics used by Google to determine where an ad is ranked (in conjunction with its keyword bid). Quality score matters because it is representative of the relevance of an ad to a user’s search…
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Lifestreaming – the next development in social media?
Try to keep up to date with the latest social & digital marketing trends can be hard. While platforms come and go (MySpace?) the trend towards real time is increasing. This shift to near real time documentation of events, thoughts and activity is growing. A new term for this phenomenon is ‘lifestreaming’. In this article we outline what lifestreaming is and why it is important to know about for your business. What is lifestreami…
An example of how a poor website can effect your business – a business leaders point of view
As a fellow business leader, I wanted to share with you how a badly designed website or a poorly updated website can seriously affect the bottom line of your business when it comes to gaining new contracts. Back in 07, I was with a new client discussing their website, and as part of the brief I asked how the current old site has affected their business. They told me how they lost a large contract with plenty of ongoing work due to the fact the…
Google Buzz: Convenience or the ultimate data tracking tool?
For years, we’ve all used Google to find what we want. Want to know how to peel a potato? Ask Google. Want to know the best place to stay in Rome? Google it. Want to find love? Hmm, Google? (as their somewhat touching advert in the Superbowl showed us). We all know that Google can find the information that we want. And all of this for free. The worlds most powerful search engine has cornered the search market in most countries around the…
12 (+1) tips for ecommerce websites this Christmas
Although Christmas may still seem a while off, the days are now getting shorter and if you are an online retailer, it’s time to start getting your online strategy finalised to ensure that you make the most of the busy season. Here are our top tips for online success this Christmas. Please note, this is not an ordered list! It is a good idea to consult with someone before initiating our recommendations to ensure your budget is maximised! 1…
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