Email marketing is always a bit of a touchy subject with our clients. Can I send an email? What are the rules? If I’ve met someone at a business event, can I add them to my email marketing campaign? There are many rules about what you can and can’t do when sending emails, but they are best covered in another post. What does get me annoyed about ‘email marketing’ (in its vaguest form) is when companies just collect busine…
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Pros and Cons of Lead Generation Marketing Online
As a full service digital marketing agency, we offer a variety of other digital marketing techniques to suit the needs of our clients and their customers. If you’ve been in one of our pitches or received a proposal, you will have seen this favourite Adido slide covering our digital marketing toolbox. For those of you who haven’t, let it be known now that we are extremely proud to be a regional agency offering such a broad spectrum of digital mar…
The decline of traditional marketing Vs the growth of online marketing
I joined Adido after studying marketing at SouthamptonSolent University and throughout my three years there we not once taught about online marketing techniques. Given the growth in online spending in the last few years it now seems strange why we didn’t even cover some of the basics of online marketing. Given the current financial climate, I’m glad I know about online marketing now but wonder why more companies don’t make more use of effectiv…
5 Ideas to Get You Using Location Based Marketing
Location based marketing allows a brand to tailor their marketing messages dependant on where a consumer is located when they see any of these marketing messages. Throughout 2011 there has been a lot of talk in the industry about location based marketing and the importance of it. There are lots of opportunities where you can use location based marketing but here are five ideas to get you started! 1. Google Places Set up your Google Places lis…
If Google deals you panda lemons, make content lemonade
Unless you’ve been hiding under a rock for the past twelve months, you will have heard the term ‘content marketing’ being bandied about willy-nilly on nearly every digital blog. The question is, what makes a good content marketing strategy? Companies, brands and agencies are raving about super-slick content planning and strategies that aim to promote products and services in a customer-focused and engaging way. With Coca-Cola leading the initia…
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