Search Results for: label/internet

What Car Buyers do on the Internet

Posted by & filed under Google Analytics, Marketing, UX / Usability.

Buying a new car online is the least use of the internet by consumers. Researching their next purchase is the biggest reason by far to browse car dealership websites . A Survey by consumer magazine Which? found that half of consumers made use of the internet to search for cars for sale, review cars, compare specifications and prices. The table below breaks down the way consumers were found to use the internet in connection with buying a new or…

Bricks & Mortar Vs The Internet

Posted by & filed under Marketing.

A meeting today with a potential client for some online marketing work (more of which, hopefully in the coming weeks) made me think about the real change that the Internet has made to the way that we do business. After discussing how much a website cost the client, the comparison to the alternatives, is massive. Many companies, be they hotels or manufacturing companies or whatever the industry, do not balk at paying £10,000 for new machinery, o…

IE6: Flogging a Dead Horse

Posted by & filed under Client Side, Coding, CSS.

Cross browser compatibility For those of us unfortunate enough to be web developers or designers, cross browser compatibility is a constant thorn in our collective side.For the most part, said thorn exists in the form of Internet Explorer 6.As one of the most widely used browsers, web developers are forced by necessity to cater for this sinking ship.At the time of writing, IE6 still holds an impressive 25% of internet users in its demonic grip,…

8 digital predictions for 2013

Posted by & filed under Company, Google Analytics, Mobile, PPC & SEO, Social, User Experience, UX / Usability.

…wth area in digital. Everywhere you look more and more smart phones are being used by more and more people. Thanks to the success of the iPhone and other smart phones, mobile website traffic now accounts for nearly 20% of all Internet traffic in the UK. We have already seen the impact of this on our clients, with many of them hitting over double digital mobile traffic in 2012. While some website managers are ahead of the game designing responsive…

Click to buy your new car?

Posted by & filed under Marketing.

Despite the recent news of Tesco launching its online car sales operation, previous surveys have indicated that the consumer is a long way off solely using the internet to purchase, what is for many the second largest purchase in their life, a new car. Research by Manheim Auctions has revealed. Despite spending an average of 18 hours online researching a car before they make a purchase, taking the plunge and buying online is still a step too far…