rategies. First up was Simon Forster, Director of Debenhams.com. The key element of his presentation was in understanding that whilst Debenhams.com had embraced digital (including mobile, and created a mobile site, and mobile apps for every different device) in doing so they had not cannibalised their customers’ brand behaviour. Their customers don’t differentiate by channel, to them it’s just Debenhams, so having more than one way to engage with…
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Engage for Agencies: It’s not why mobile? It’s how mobile!
The Mobile – it’s personal! At the Engage for Agencies event held at Google HQ on the 18th October, Brian Brady began his discussion by asking us all to get out our mobiles and pass them to the person sitting to the right of us. As you can imagine, there were a lot of confused faces and a lot of reluctant people clinging to their mobiles like small children with their safety blankets. This was to get us thinking about how personal the mobile a…
Advertising opportunities presented in the rise in smartphone ownership
Welcome to the world of the mobile. The digital era is rapidly evolving and marketers should be at the forefront; jumping on the mobile bandwagon and falling in love with the prospects it presents. Mobile usage is arguably the fastest growing digital marketing opportunity since social media, with 89% of the UK population now having or using a mobile phone. It is, however, the impressive growth of the smartphone that has really knocked socks off….
A few more reasons why you should optimise your site for mobile
We’ve written a few blog posts over recent months about optimising your website for mobile, and utilising the tools available for marketing your website on mobile devices. Perhaps we haven’t been all that clear though about the importance of having a mobile optimised site, in order to make the most of mobile marketing opportunities available. There are a few marketing techniques like Google mobile PPC ads and mobile banner ads which are either n…
Targeting Tools & Tips for Mobile Advertising on Google
ically find and display the icon that’s registered in iTunes or Google Play. Note: Click to download ads will only be served according to your devices targeting settings, and will only be displayed on devices that offer those apps. Click to download app site extension: Use a Sitelink extension to direct user’s to your app download location. Include information about the app ranking / cost in your main ad copy to promote it further. Android app in…
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