Search Results for: label/online marketing

The decline of traditional marketing Vs the growth of online marketing

Posted by & filed under Marketing.

I joined Adido after studying marketing at SouthamptonSolent University and throughout my three years there we not once taught about online marketing techniques. Given the growth in online spending in the last few years it now seems strange why we didn’t even cover some of the basics of online marketing. Given the current financial climate, I’m glad I know about online marketing now but wonder why more companies don’t make more use of effectiv…

Pros and Cons of Lead Generation Marketing Online

Posted by & filed under Email, Lead Generation, Marketing.

As a full service digital marketing agency, we offer a variety of other digital marketing techniques to suit the needs of our clients and their customers. If you’ve been in one of our pitches or received a proposal, you will have seen this favourite Adido slide covering our digital marketing toolbox. For those of you who haven’t, let it be known now that we are extremely proud to be a regional agency offering such a broad spectrum of digital mar…

If Google deals you panda lemons, make content lemonade

Posted by & filed under Marketing, PPC & SEO, Social, Writing for the Web.

Unless you’ve been hiding under a rock for the past twelve months, you will have heard the term ‘content marketing’ being bandied about willy-nilly on nearly every digital blog. The question is, what makes a good content marketing strategy? Companies, brands and agencies are raving about super-slick content planning and strategies that aim to promote products and services in a customer-focused and engaging way. With Coca-Cola leading the initia…

5 Ideas to Get You Using Location Based Marketing

Posted by & filed under Marketing, Social.

Location based marketing allows a brand to tailor their marketing messages dependant on where a consumer is located when they see any of these marketing messages. Throughout 2011 there has been a lot of talk in the industry about location based marketing and the importance of it. There are lots of opportunities where you can use location based marketing but here are five ideas to get you started! 1. Google Places Set up your Google Places lis…

Think Mobile: Embracing Mobile More Effectively

Posted by & filed under Innovation, Marketing, Mobile.

…ters are most important during the day due to the need for task orientated activities; whilst tablets are an evening preference. The surge in tablet usage post 7pm suggest dual screening behaviour is prevalent and that any TV marketing campaign must consider the synergy between their ad campaign and their website (and online campaign). A couple of examples which were shared to demonstrate the power of dual-screen campaigns were: Red Bull’s Signa…