…ogle.co.uk/ig 2. Get logged in on Google.co.uk/ig If you’ve already got a Google account (you’ll probably have one if you have a gmail.com or googlemail.com email address), then log in to your account. Otherwise click on the ‘Sign In’ link as shown below. This will take you to a new page where you need to click ‘Create an account now’ Fill in the form which creates your account and make sure that you leave…
Search Results for: label/pay per click
Pros and Cons of Lead Generation Marketing Online
…your website can capture information and thus drive traffic to it via any source). The core advantage of paid for lead generation techniques is that more often than not you only pay for the leads you receive (a type of cost per acquisition buying model), so the wastage is minimal. The four levels of online lead generation are as follows: End user – is the lead, expresses their interest in product/service Capturer of leads – allows the end use…
Four ways Google Analytics can cut your paid marketing costs
ground Equipment” is a vital phrase for this client so we would be unable to change the phrase, however we could change the match type from “Broad” to “Exact” or “Phrase” to see if that helps cut down the amount of irrelevant clicks. 2. Watch interactions with your site in real-time Google has launched a new tool within Analytics that enables you to see what visitors are doing on your site in real-time – like, right now! You can view which cha…
Is Google controlling what you search for?
…e started to look artificial or strange. Why would a seemingly low volume or long tail search phrase start be one of the top search phrases for a particular client? The answer is Google Suggest. Users are lazy and the idea of clicking a phrase they want to look for rather than type another letter on their keyboard is very appealing to a lot of people. While the intentions for developing the Google Suggest might seem perfectly legitimate, in that…
More Google Adwords spam emails – BEWARE!
Considering that Google Adwords is the biggest pay per click advertising platform in the world, it is surprising that there aren’t more spam emails being sent out trying to get unsuspecting advertisers to click on phishing websites to get login details of advertisers. We’ve recently received several of these Google Adwords phishing emails so felt it was our duty to make more people aware of them so that they can be avoided. Here are…




