As any of the designers/developers at Adido will tell you, it is important to plan ahead. Knowing what you want is an important part of the web design and development process. But what are the differences between the two and how to they relate to each other? Let’s look at a real world example here at Adido, using Paul, Jamie and Ross. Paul is a web designer. His job is to tell us how the website will look. He has an eye for detail and brings hi…
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If Google deals you panda lemons, make content lemonade
Unless you’ve been hiding under a rock for the past twelve months, you will have heard the term ‘content marketing’ being bandied about willy-nilly on nearly every digital blog. The question is, what makes a good content marketing strategy? Companies, brands and agencies are raving about super-slick content planning and strategies that aim to promote products and services in a customer-focused and engaging way. With Coca-Cola leading the initia…
International Digital Forum 2012
Last week I attended the International Digital Forum in London, organised by our partner agency OBAN Multilingual, to find out more about the particularities of international marketing and to get some food for thought when planning a non-UK campaign. While the event was small and had nothing of the multitude of agencies, suppliers and flashy talking of other high profile events I attended, it was probably one of the most interesting and refreshi…
How much does the weather affect search engine traffic?
So… yet another summer is over. The question everyone seems to be asking is ‘where did it go?’ It seems that yet again, a summer which promised so much from the weather forecasters back in Spring turned out to be mainly wet and generally quite miserable, save for a few glorious days. While the sun was shining/rain was coming down, we were hard at work on several search engine optimisation campaigns. When planning an SEO projec…
12 (+1) tips for ecommerce websites this Christmas
…ar (don’t forget to use seasonal terms for your phrases!). By the way, your PPC campaign doesn’t have to be on Google, their are other ways to pay for relevant traffic which can work just as well… 2. Do some planning! Despite what we said above, it’s important to take time out to plan your Christmas online marketing strategy. Don’t rush into it or leave it to the last minute. Last year over FOUR BILLION POUNDS was s…
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