Recent Google updates have largely targeted bad content and bad links, leaving keywords relatively untouched, but Google’s latest move to semantic search technology is now tapping into keywords, and more importantly what they mean to users. What is semantic search? The purpose of semantic search is to give users more relevant and useful results when entering search queries in Google. Google explores the semantics behind the words in a search que…
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The Good, Bad & Ugly of Facebook Graph Search
Last month saw the unveiling of Facebook Graph Search, a new way to discover people, places, groups & ‘things’ on Facebook. Although still in the invite-only phase, much has been written about this new search product already. The headlines range from massive scaremongering through to more comical uses of how the search tool can and might work. Will this latest release from the world’s favourite social network be the Google…
Our predictions for 2010 – How did we do?
…-encompassing platform that we thought it might be a year ago. 3. Real time search is here Although a true version of real time search isn’t quite there yet, there were certainly a lot of developments made by the search engines to edge towards real time search. Google underwent several revamps to ‘improve the user experience’. This was to utilise the technical power they have and also to get ahead of Bing in the on-going search…
Google Search Plus Your World
One of Google’s recent innovations is the introduction of ‘Search Plus Your World’ to their own social media channel Google+; when you type something into Google and have a Google+ account, you not only get search results from Google’s algorithm but also from content that has been shared with you privately. Although there was outrage by a few industry experts (for example Twitter citing it as a bad day for the internet) it does seem to mak…
Is Google controlling what you search for?
duced (which has impacted SEO, PPC and search marketing in a big way) is ‘Google Suggest’. It went global in Summer 2008 having been in trial for several years and has since been replicated across the major search engines. If you aren’t sure what Google Suggest is, it is a drop down list which appears when you are typing something into Google which tries to predict / help you to with your search. An example is shown below While…
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