Though Microsoft may find sufficient reasons not to raise it’s bid to overtake internet pioneer, Yahoo is continuously expanding its content network. Yahoo has rolled out a new content rich site, Shine targeting the female Internet community between ages 25 and 54. The new site is a combination of original content, female bloggers as well as content from popular female publications. Yahoo explains the Shine, in there About Shine page: When…
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Bing! And the Google is gone!
…n the last few months. Spending over $100m on advertising can only get you so far, the user experience and results provided are what is going to keep users searching their and not on Google. Oh, and Bing will also be powering Yahoo! search results so this will sort of be killing two birds with one stone (if you don’t know anything about the Bing & Yahoo deal, this is a great place to start). There are a number of questions I want to ans…
Facebook changes and the F8 Conference!
…mption Once upon a time in the dark old days, users would have needed to view and listen to content outside of Facebook whenever anything was “shared”. No more! Now Facebook has partnered up with media providers like Spotify, Yahoo, Vevo and Hulu. These media providers have built apps into Facebook to allow Facebook users to consume content inside Facebook. Some sites like Yahoo will still send you to their site to read the content there but Spot…
A few more reasons why you should optimise your site for mobile
…positions on a mobile device (the importance of which is discussed here), Google has also started to consider an advertiser’s mobile compatibility in determining quality score. For those that don’t know, quality score is the label given to a collection of metrics used by Google to determine where an ad is ranked (in conjunction with its keyword bid). Quality score matters because it is representative of the relevance of an ad to a user’s search…
Solving the (not provided) problem – Four of the best solutions
…to replace (not provided) data. You can still get actual keyphrase data by paying for it from Adwords (convenient eh?). If you aren’t sure if your phrases are driving you sales, this is a sure fire way to find out. Bing & Yahoo don’t encrypt their data so if you’ve got good rankings here you’ll still be able to see this data as you could before Google changed. So on to some possible solutions… 1. Extrapolate based on figures you do know O…




